D2C/Category Growth Manager
About Rubick.ai:
Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.
Rubick works with companies like Myntra, Amazon, Ajio, TataCliq, Hudson Bay US, The Luxury Closet, and Myers, across India, US, Singapore, Australia, UAE and other international markets.
Job Title: D2C/Category Growth Manager
Location: Bangalore (WFO)
Experience : 5+
Job Summary:
As our D2C/Category Growth Manager, you will be the driving force behind the growth of our direct-to-consumer platforms—including our websites, mobile apps, and content hubs. This high-impact role requires a blend of analytical thinking, creative problem-solving, and exceptional leadership. You will own the end-to-end customer journey and be accountable for revenue growth, conversion optimization, customer acquisition, retention, and overall brand performance across all D2C channels.
Roles and Responsibilities
Strategic Growth Ownership: Develop and execute ambitious growth plans for the brand's D2C platforms, with full accountability for business performance and P&L.
Performance Marketing Leadership: Drive customer acquisition and revenue across all performance-marketing channels (Google, Facebook, etc.), as well as organic, direct, and affiliate channels.
Platform Management: Oversee day-to-day operations and performance of the brand’s websites, mobile apps, content hubs, and other digital D2C touchpoints.
Customer Experience: Lead initiatives to enhance customer satisfaction and loyalty through seamless on-site and off-site experiences.
Conversion Optimization: Own CRO (Conversion Rate Optimization) efforts, including A/B testing and site personalization strategies to improve funnel performance.
Content Strategy: Drive optimization of product content and leverage user-generated content to improve engagement and conversion.
Retention & CRM: Lead lifecycle marketing strategies and merchandising initiatives aimed at boosting repeat purchase rates and increasing customer LTV.
Targeted Campaign Execution: Deliver on customer retention and reactivation goals through Email, SMS, and Push Notifications within defined timelines and budgets.
Cross-Functional Collaboration: Work closely with brand, creative, content, supply chain, and analytics teams to ensure aligned execution of business objectives.
Team Leadership & Development: Build, mentor, and empower a high-performing, cross-functional team dedicated to the growth and profitability of the D2C channel.
Talent Acquisition: Recruit and nurture a passionate, results-oriented team to drive sustainable growth of the brand’s D2C business.
Experience & Qualifications
Educational Background: MBA from a reputed institution.
Work Experience: Minimum 5 years of hands-on experience in D2C/e-commerce roles with demonstrated P&L ownership and growth delivery.
Leadership: Proven experience in leading teams and operating in fast-paced, high-pressure environments.
Analytical Acumen: Strong data-driven mindset with a deep passion for scaling revenue and interpreting key performance metrics.
Problem-Solving & Planning: Exceptional strategic thinking, planning, and problem-solving capabilities.
Stakeholder Management: Excellent interpersonal skills with the ability to lead cross-functional teams and collaborate with diverse stakeholders.
